# How Attravo counts revenue

> Learn when an accepted offer counts as Earned, and how refunds, cancellations and unpaid orders are handled.

Source: https://help.attravo.com/post-purchase-upsell/articles/how-attravo-counts-revenue
Updated: 2026-10-06

Attravo counts only money you actually received from offers, never your ordinary store revenue. That keeps **Earned** honest, and it is also the figure your plan's included revenue is measured against.

## The life of an accepted offer

Every accepted offer is in one of three places, shown under **Where the accepted value stands**:

1. **Accepted**: the customer said yes. Counted the moment they accept.
2. **Awaiting payment**: accepted but not yet collected. On cash on delivery, it is still with the courier.
3. **Refunded or cancelled**: accepted, then refunded or cancelled. Never counted as earnings, and never billed for.

![Where the accepted value stands, with accepted, awaiting payment and refunded or cancelled](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/fd2105e9-1c4a-4e4a-8037-4b3b60e781d9/revenue-1-accepted-value-059be80b83.webp#w=2080&h=506)

An offer moves to **Earned** once the order shows it paid. Any refund or cancellation on the order takes its offers back out.

## How each page is paid

- **Post-purchase page**: the card is charged when the customer accepts, and the offer counts once the order is paid.
- **Thank you and order status pages**: the item joins the order. A paid order gets an invoice for the difference, and the offer counts when the invoice is paid. On cash on delivery, it counts when the order is marked paid.
- **Checkout**: the item is paid with the order, and the offer counts once the order is paid. An item the customer removes before paying is never counted.

## Check any figure against your orders

**Recent orders** lists the orders behind every figure, with the step that was accepted, the amount and its status: **Paid**, **Pending** or **Refunded**.

![Recent orders, with each order's step, amount and status](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/fd2105e9-1c4a-4e4a-8037-4b3b60e781d9/revenue-2-recent-orders-20127a574f.webp#w=2080&h=1086)

Orders that took an offer are also tagged in your Shopify admin with **Attravo upsell** and the funnel's name, so you can filter them under **Orders**.

## How this is worked out

The bottom of Performance sums up the rules: only money that settled, findings only from 100 offers shown or more, and comparisons only against your own store's history.

![How this is worked out, in three short rules](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/fd2105e9-1c4a-4e4a-8037-4b3b60e781d9/revenue-3-how-worked-out-82ad239796.webp#w=2080&h=476)