# Ask for an email before results

> Collect shoppers' emails, and their names and phone numbers if you like, on a step just before their results.

Source: https://help.attravo.com/product-quiz/articles/ask-for-an-email-before-results
Updated: 2026-10-06

The email step asks for an email right before the results, when shoppers most want to see them, so a quiz grows your list while it sells. Every email lands in **Leads**, tagged with the answers that shopper picked.

## Turn on the email step

1. Open the quiz and select **Email step**.
2. Tick **Ask for an email before showing results**.
3. Fill in the settings below, then select **Save**.

![Email step, with Ask for an email before showing results highlighted](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/email-1-section-db9b15c63b.webp#w=1342&h=1328)

| Setting | What it does |
| --- | --- |
| **Heading** | The step's heading. Wrap words in double equals signs to highlight them. Blank shows "Get your personalised results". |
| **Text under the heading** | A line under the heading. Blank shows "Pop in your email to unlock your results and tailored offers." |
| **Image URL** | An optional picture, such as your products or a brand photo. It sits beside the form on a computer and above it on a phone. Upload it in **Content** > **Files** and paste its address. |
| **Button label** | The button that saves the details and opens the results. Blank shows **Sign up**. |
| **Skip link label** | The link for shoppers who'd rather not share an email. Blank shows **Skip and take me to my results**. |
| **Ask for the shopper's name** | Adds a name field. Tick **Make the name required** to make it a must. |
| **Ask for a phone number** | Adds a phone field. It's always optional for the shopper. |

## Check it in the preview

Select **Email step** in the **Live preview** to see the step with your changes.

![The preview on Email step: a picture of the products, the heading, Name, Email and Phone Number, Find My Routine and the skip link](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/email-2-preview-ac5f61271a.webp#w=1154&h=2612)

## What shoppers see

After the last question, shoppers fill in the step and select your button, or select the skip link. The step never blocks the results.

![The email step on the store, with the form beside a picture of the products](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/email-3-storefront-510eec6ee5.webp#w=2400&h=1480)

The step is skipped by itself when an earlier question already asked for the email, such as an **Email** question. An **Email** question creates a lead too, with or without the email step.

## Where the emails go

- **Leads** lists every email with its quiz and its answers' tags. See [View and export your leads](https://help.attravo.com/product-quiz/articles/view-and-export-your-leads.md).
- Each lead also becomes a Shopify customer, tagged with their answers. See [Add leads to your Shopify customers](https://help.attravo.com/product-quiz/articles/add-leads-to-shopify-customers.md).
- On Pro, new leads also go to Klaviyo or Mailchimp. See [Connect Klaviyo or Mailchimp](https://help.attravo.com/product-quiz/articles/connect-klaviyo-or-mailchimp.md).

> [!NOTE]
> The email step doesn't ask shoppers to agree to marketing emails. Leads reach Shopify, Klaviyo and Mailchimp without marketing consent, so check your email tool's rules before you send them campaigns.