# Find where shoppers drop off

> Read the conversion funnel from view to order, and fix the step where your quiz loses the most shoppers.

Source: https://help.attravo.com/product-quiz/articles/find-where-shoppers-drop-off
Updated: 2026-10-06

The conversion funnel follows shoppers from seeing a quiz to placing an order, so you can see which step loses the most people and fix that one first. It's part of Pro.

## Read the funnel

Open **Analytics**. **Conversion funnel** sits beside the chart, for the period you chose.

![The conversion funnel: Views, Starts, Completions, Leads, Results button clicks, Add to cart and Orders](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/funnel-1-funnel-f6b965b174.webp#w=730&h=1112)

Each step shows its count, and under it its share of the step before.

| Step | What it counts |
| --- | --- |
| **Views** | Times a quiz loaded on your store. |
| **Starts** | Shoppers who answered the first question. |
| **Completions** | Shoppers who reached their results. |
| **Leads** | New emails captured. |
| **Results button clicks** | Clicks on the results page's main button. |
| **Add to cart** | Products added to the cart from the results, one for each product. |
| **Orders** | Orders linked to a quiz. |

A step can pass 100%. Shoppers who skip the email step still use the results button, so clicks can outnumber leads. A set adds several products in one click, so **Add to cart** can be several times the clicks.

## Fix the weakest step

| Where shoppers leave | What usually helps |
| --- | --- |
| Between views and starts | A clearer first question, or the quiz where shoppers hesitate. See [Choose where each quiz shows](https://help.attravo.com/product-quiz/articles/choose-where-each-quiz-shows.md). |
| Between starts and completions | Fewer questions: five to seven keep completion high. See [Show a question only after certain answers](https://help.attravo.com/product-quiz/articles/show-a-question-only-after-certain-answers.md). |
| Between completions and leads | A reason to share an email, such as saving their routine. See [Ask for an email before results](https://help.attravo.com/product-quiz/articles/ask-for-an-email-before-results.md). |
| Between completions and clicks | Better matches, or a set bought with one button. See [Results show the wrong products](https://help.attravo.com/product-quiz/articles/results-show-the-wrong-products.md). |
| Between adds and orders | A reason to buy now, such as a discount with the results. See [Offer a discount with results](https://help.attravo.com/product-quiz/articles/offer-a-discount-with-results.md). |

To compare quizzes side by side, use **Quiz performance**. See [Read your quiz analytics](https://help.attravo.com/product-quiz/articles/read-your-quiz-analytics.md).