# Read your quiz analytics

> What each number on Analytics means, how it's counted, and how to compare periods and quizzes.

Source: https://help.attravo.com/product-quiz/articles/read-your-quiz-analytics
Updated: 2026-10-06

**Analytics** shows how many shoppers take your quizzes, how many finish, and the orders and revenue they bring in. It tells you which quiz earns its place and where to improve.

## Choose the period

Open **Analytics** and choose a **Date range**: **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Last 90 days**, **Last 365 days**, **This month**, **Last month** or **All time**. It opens on **Last 30 days**.

![Date range set to Last 30 days, with the dates it covers and the period it's compared with](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-1-range-ecc6b54fd2.webp#w=1186&h=156)

Days follow your store's time zone. Each period is compared with the one just before it, such as the 30 days before the last 30. A period still under way is compared up to the same point, so today so far is measured against yesterday up to the same time. **All time** has nothing to compare with.

## The headline numbers

![Quiz views, Starts, Completions, Leads, Completion rate, Avg order value, Attributed orders and Attributed revenue, each with its change](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-2-kpis-2aed113705.webp#w=2028&h=624)

| Number | What it counts |
| --- | --- |
| **Quiz views** | Times a quiz loaded on your store. |
| **Starts** | Shoppers who answered the first question. Each counts once. |
| **Completions** | Shoppers who finished the last question and moved on to their results. Each counts once. |
| **Leads** | New emails captured in the period. The **Leads** page shows your all-time total. |
| **Completion rate** | Completions out of starts. Above 60% is healthy; below 40% often means the quiz is too long. |
| **Avg order value** | The average value of quiz orders in the period. |
| **Attributed orders** | Orders linked to a quiz by its cart or its discount code. |
| **Attributed revenue** | The totals of those orders, in your store's currency. |

Each number shows its change against the previous period and a small line of its trend. Hover the info icon next to a name to read what it counts.

![Hovering the info icons beside the headline numbers](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-3-figure-help-0ee17ea7c2.mp4#w=2092&h=708)

How an order is linked to a quiz is in [How quiz sales are counted](https://help.attravo.com/product-quiz/articles/how-quiz-sales-are-counted.md).

## Read the chart

**Daily activity** draws one metric across the period, with the previous period as a dashed line. Choose the metric in the menu: **Completions**, **Views**, **Starts**, **Leads**, **Orders** or **Revenue**.

![Daily activity, with Completions chosen](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-4-chart-079e688edf.webp#w=1362&h=908)

Hover the chart to read each day's figure beside the same day of the previous period.

![Hovering the chart day by day](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-5-chart-hover-41ffd570d1.mp4#w=1364&h=908)

**Today** and **Yesterday** show **Activity by hour**, and periods over 400 days show **Monthly activity**.

## Compare your quizzes

**Quiz performance** lists each quiz's views, starts, completions, completion rate, orders and revenue for the period, with its status. Use **Sort by** to order the list by **Views**, **Completions**, **Completion rate**, **Orders** or **Revenue**.

![Quiz performance, sorted by Views](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-6-quiz-performance-4067c8346f.webp#w=2028&h=496)

Select a quiz's name to open it in the editor. To see where shoppers leave, see [Find where shoppers drop off](https://help.attravo.com/product-quiz/articles/find-where-shoppers-drop-off.md).

## On the Free plan

The headline numbers are free. The chart, the funnel and **Quiz performance** are part of Pro.

![The chart and the funnel locked on the Free plan, with Upgrade to Pro](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-7-free-1d946a8e75.webp#w=2028&h=1112)

## At a glance on Home

**Home** shows your last 30 days against the 30 days before, with **View analytics** to open the full page.

![Last 30 days on Home: Quiz views, Completions, Completion rate and Attributed revenue](https://xprvgpfulbcxrftgyppu.supabase.co/storage/v1/object/public/help-media/5d8df30e-32a3-4311-b03c-158adc08841b/26c6b449-14c5-4b56-862b-ad70599c7b2b/analytics-8-home-0fcfcc6bb3.webp#w=2028&h=456)