Act on What to do next

What to do next turns your results into a short list of changes, ordered by what each is worth over a period like the one you picked. It looks only at your own store's history.

Read a suggestion

Each suggestion has a label, what was found, and what to try, with a button to open the funnel.

• Losing money: something is costing you, such as accepted offers often refunded after delivery.
• Worth trying: a change likely to earn more, such as giving a weak step a different product.
• In progress: something already going well, such as a test version that is winning.

What it looks for

• A funnel that earns far more per offer than another, and what the weaker one could earn at the same rate.
• The step of a funnel that earns the least.
• A page whose offers earn more than another page's.
• A test with a winner, or one that needs more offers shown before it can be called.
• Offers earning less than in the period before.
• Accepted offers that are often refunded or cancelled.
• A funnel that earned while it ran but is now inactive.

Findings wait until an offer has been shown 100 times. Below that, a rate moves too much to act on. When nothing stands out, the section says so.