Run an A/B test

An A/B test shows two or more versions of one step to different customers, so you learn which product, discount or wording earns more instead of guessing. A/B testing comes with the Scale and Enterprise plans.

Add a version

1. Open the offer and, under Versions, select Add a version to test.

2. The new version starts as a copy of version A, open for editing. Change its product, discount or wording.
3. Set each version's Traffic weight. Weights are relative, so 100 and 100 split customers evenly, and they do not need to add up to 100.
4. Select Save at the top of the window.

Select Edit version A to switch back to a version. You can test up to five versions at once, and Remove takes a version out of the test.

How customers are split

• Each order always sees the same version, even on a reload or a return visit to the order status page, so results stay clean.
• The post-purchase page always shows version A.
• A version with a weight of 0 gets no traffic. Every version at 0 stops the save.

On plans without A/B testing

On Free and Growth, Add a version to test is disabled, and the window names the plan that adds it.

After moving down to a plan without A/B testing, your versions stay saved and every customer sees version A until you move back up.

Read the result

Results for each version, and the winner once there is one, are on Performance. See Read A/B test results.