Read A/B test results

An A/B test is only useful once you can trust its answer. Attravo shows each version's results side by side and names a winner only when the difference is unlikely to be chance.

Find your tests

1. Open Performance.
2. Pick the funnel in the funnel picker at the top. Tests appear under A/B tests for one funnel at a time.

Read a test

Each step being tested has a row per version:

• Offers shown, Accepted, Rate and Earned for that version.
• Change: how much more or less it earns per offer shown than version A, the control.
• Verdict: Control for version A, how confident Attravo is in a leading version, or Too close to call.

The step's badge says Version B is winning when a winner is called, or No clear winner yet.

A winner is called only once both versions have enough traffic and the difference is 95% unlikely to be chance. Until then, the honest answer is that it is too early.

Act on the result

When a version wins, make it the only one: open the offer, remove the losing versions under Versions, and save. What to do next suggests this too when a test is decided. See Act on What to do next.

To start a test, see Run an A/B test.