Add leads to your Shopify customers
Turn every quiz lead into a Shopify customer tagged with their answers, ready for segments and campaigns.
Attravo TeamUpdated 1 min readEvery lead can become a customer in your Shopify admin, tagged with the answers they picked. You can then build segments, such as everyone with oily skin, and reach them with Shopify Email or any app that reads your customers. It's free on every plan.
Turn it on or off
It's on for every new store.
- Open Settings in the app.
- Under Leads, tick or untick Add leads to your Shopify customers.
- Select Save.

Turning it off stops new leads from being added. Customers already added stay in Shopify.
What's added
- New shoppers become customers with their email, plus their name and phone when the quiz asked for them.
- Customers you already have, matched by email, get the new tags, plus a name or phone they didn't have before.
- Tags are the tags of the answers they picked, such as acne or spf, added to any tags the customer already has.
- An address, when the quiz has an Address question, is added to the customer.
The lead then shows shopify under Synced to in Leads.
Find them in Shopify
In your Shopify admin, open Customers and filter by tag, or create a segment on the tags you want. Customers added from a quiz haven't agreed to email marketing, so check that before you send them marketing emails.
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More in Leads and email tools
- Ask for an email before resultsCollect shoppers' emails, and their names and phone numbers if you like, on a step just before their results.
- View and export your leadsSee every email your quizzes collected with the answers behind it, search them, and download them as a CSV file.
- Connect Klaviyo or MailchimpSend every new quiz lead to a Klaviyo list or a Mailchimp audience, with the answers they picked.